Programmatic advertising

Media that behaves like a product.

diporocadsolution joins planning, buying, creative, and measurement in one system. Every decision leaves a record, and every result has a reason you can open, question, and act on.

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Display Online video Connected TV Native In-app Retail media
Capabilities

One stack from brief to post-buy

Planning, delivery, and evidence share the same data layer, so the weekly review starts from the numbers the campaign actually ran on.

01

Campaign Control

Write the brief, set the flight, and hold pacing in one place while budgets stay shared as new channels join the plan.

BriefsFlightsBudgets
02

Bidding Engine

Pick a bid strategy, set floor prices, and read auction detail that shows why a line item won or lost.

StrategiesFloorsAuction detail
03

Audience Studio

Blend first-party segments, modelled audiences, and contextual signals, then activate them inside privacy-safe controls.

First-partyModelledContextual
04

Creative Library

Keep every asset in one library, reuse templates across screens, and rotate variants without pausing delivery.

AssetsTemplatesRotation
05

Ad Serving

Deliver to web, in-app, video, and streaming inventory with frequency caps, dayparting, and pacing you set.

Frequency capsDaypartingPacing
06

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery numbers they explain.

Multi-touchView-throughIncrementality
07

Brand Safety

Define content categories and blocklists, then decide at placement level where your creative may appear.

CategoriesBlocklistsPlacement controls
08

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Campaign delivery across screens
Orchestration

One brief, every screen

Start from a single brief, then extend it to connected TV, online video, display, native, and in-app supply. Shared budgets and pacing keep delivery where it is earning its place.

  • One brief, many channels
  • Frequency caps that hold across placements
  • Move budget without rebuilding the plan
See how it works
Measurement and reporting view
Measurement

See which parts of the plan moved the business

Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click came last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
How measurement stays clean
In practice

How teams run one workspace

Three situations we see most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the book.”

Client services team Independent agency

“A publisher sees where its inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying

Put the next campaign on a single platform

Open a workspace, bring in your audiences, and launch a first line item in minutes.

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